Culture

Advertising

One of the more irritating features of the internet is the ease with which the 'creative advertising' crowd have in gobbling up bandwidth with indiscriminate nonsense—particularly with companies that try to disguise advertising as quality control. For example, I received an email questionnaire today from a company that I do business with, with the question:

We'd love to hear your feedback about your recent shopping experience at [Brand X]. How likely are you to recommend [Brand X] to a friend or family member? Your responses help us ensure [our customers] have the best possible experience shopping at [Brand X].

The question posed has nothing to do with my recent shopping experience; if I were to answer their question truthfully, how accurate would their interpretation of my answer be? And, how would it affect anyone's "best possible experience?"

Now here is something that does make sense; it was pointed out in another article that I was reading today that "when a person wants something real bad, they quite often get it that way."  

Good examples of poor craftsmanship and profound truth! 

/fl

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